If you run an e-commerce or SaaS business, improving your website's conversion rate is crucial. But what if you're getting traffic, yet users aren't signing up or buying? Conventional analytics show you the numbers, but often don't reveal the real reasons behind low conversions.

This guide will show you practical, tool-agnostic methods to uncover what's blocking your users from converting—going beyond traditional analytics for real answers.

Step 1: Identify funnel blockages

Start by mapping your conversion funnel, from landing page to checkout or sign-up. Look for drop-off points using:

• Navigation analysis: Are users getting lost or stuck on certain pages? Use session recordings and heatmaps to reveal where users struggle.
• Time on page: Are users spending enough time to understand your offer, or are they leaving too soon? Analyze time spent and engagement depth for every step.
• Unclicked elements: Are key buttons or CTAs being ignored? Highlight which elements get attention—and which are missed.

Step 2: Use advanced methods for deeper insights

Traditional analytics tools can't always explain "why." To get actionable answers, consider:

• Session recordings: Watch real user sessions to see exactly where users hesitate, get confused, or abandon the process.
• Event segmentation: Break down user actions by device, traffic source, or user type to spot patterns and friction points.
• AI-assisted analysis: Use AI tools to automatically detect anomalies, drop-offs, and opportunities for improvement.

Step 3: Get clear answers and take action

Go beyond conventional analytics by leveraging:

• Automatic session recordings so you can replay real user journeys and spot UX issues.
• Funnel and event segmentation to identify where and why users drop off.
• AI-driven insights that highlight conversion blockers and suggest optimizations.
• Visual reports that make it easy to share findings with your team.

Want to see exactly why users aren't converting on your site? Try TraceLog for free and unlock actionable insights with session recordings, event segmentation, and AI-powered analysis.