About TraceLog

Built to come to you — not to be another dashboard you forget to open.

TraceLog is a 24/7 conversion analyst for e-commerce stores: it watches your store, finds the most expensive conversion leak, and emails it to you — quantified in revenue per week, with the fix.

Detectors + Ask + AnalyticsComplements GA4 and your stackPrivacy-first — no cookies5-minute setup

What it does

Hands you the answer, not raw data.

Detection finds the issue, Ask answers your questions, and Recovered proves what each fix recovered — so any store owner can act, no analyst required.

What it won't do

Become another dashboard to interpret.

TraceLog stays deliberately narrow: detect, quantify, explain. No heavy data tooling to set up, no dashboards to build, no reports you have to remember to open.

Our Story

Reporting was never the hardest part.

Most stores can confirm a drop after it happens. The hard part is catching the friction in time — before it becomes a weekly review, a wave of support tickets, or a postmortem nobody scheduled.

So we built an analyst that pushes the answer to you: a Weekly report every Monday, and an Alert the instant something critical breaks — the single most expensive problem in your store, with the fix and the money. Say, a checkout payment failure on iOS Safari worth €2,840/week. It runs without analytics cookies and sanitizes PII automatically, beside the stack you already have.

Find what's hurting your store's conversions.

Explore the hosted demo, or start free and have 30+ detectors running on your store in 5 minutes.

Start Free See Product Demo