GA4 gives you the data. TraceLog tells you what to do with it.
GA4 shows the drop. TraceLog emails you the cause — the #1 conversion leak in your store each week, quantified in €/week, with the fix. No dashboard to remember to open. Runs beside GA4.
Where GA4 leaves you guessing
The drop shows up after the fact
GA4 flags the dip, but you still hunt through dimensions, devices and dashboards to find where the journey broke. TraceLog detects it as it happens and emails you the cause, ranked by €/week — so you start from the answer, not the dashboard.
The fix is a question, not an alert
A chart doesn't tell you what to change. Ask the AI Copilot why conversion dropped and get an answer grounded in your real sessions, verified against your metrics — or an honest "I can't verify that yet."
Reviews become dashboard archaeology
Instead of proving something is wrong every week, you get the one issue costing the most, with the likely cause and where to verify. GA4 stays your main reporting tool; TraceLog tells you where to act.
This is what lands in your inbox.
TraceLog · conversion analyst
The #1 thing costing you sales this week
Checkout payment failure on iOS Safari
Likely cause
Safari 17 validation
Next action
Verify on /checkout
Illustrative example — built from your store's real data.
FAQ
FAQ for this use case
The questions store owners actually ask first.
The #1 thing costing your store sales — in your inbox.
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