What's new in TraceLog

Everything we ship to TraceLog, in plain language — newest first. We're in active beta, so expect frequent improvements.

1. July 3, 2026New

   TraceLog now celebrates your strong weeks, not just the problems

   A milestone card now appears in the Overview when your store has an especially strong week — solid conversion, healthy traffic, no critical issues. Good performance deserves to be noticed.

2. July 3, 2026Fix

   Fewer false alarms — issue counts and severity now backed by cleaner data

   Session counts in detected issues now exclude bot and phantom activity. Core Web Vitals scores use statistically robust p75 measurements instead of inflated means. Checkout friction and conversion-drop detectors no longer raise alerts when the underlying pattern has already reversed.

3. July 2, 2026New

   See which traffic source is underperforming — right on your Overview

   A new persistent card on the Overview highlights when a traffic source — paid social, email, organic — is converting below its own usual rate, with the estimated weekly revenue at stake. Tap through to the source × landing explorer to find the specific pages where the gap is widest.

4. July 1, 2026New

   Checkout funnel breakdown shown directly on the issue detail

   When TraceLog detects checkout friction, the issue detail now shows the full funnel — which step is losing the most buyers compared to its own baseline — so you know exactly where your checkout is leaking before deciding what to fix.

5. July 1, 2026Improved

   JavaScript error alerts fire less, and show the errors that matter most

   JS error alerts now only trigger when errors reach a meaningful share of your visitors. The issue card also surfaces the specific errors causing the most impact, so you spend less time on noise and more time fixing what is hurting your store.

6. June 30, 2026Improved

   Overview redesigned with a sticky context rail

   The Overview now uses a two-column layout: a sticky rail on the right keeps your store's readiness state and recovery history in view as you scroll through issues and recommendations — less hunting, more deciding.

7. June 30, 2026Improved

   Ask is now one tap away from anywhere in the dashboard

   The Ask button is now a persistent floating button visible on every page — Analytics, Tracking, Settings, and beyond. You can ask TraceLog a question about your store without navigating back to Overview first.

8. June 29, 2026New

   See your estimated weekly revenue at risk during setup

   The setup progress screen now shows the estimated weekly revenue at risk while you configure TraceLog — so you can see what is on the line before the first insights arrive.

9. June 29, 2026Improved

   Complete setup and hand off to your developer before the first event arrives

   You can now finish the setup checklist and send the developer handoff guide without waiting for live tracked events. TraceLog activates automatically the moment your data starts flowing — setup no longer blocks on having traffic first.

10. June 29, 2026Fix

    Ask no longer overstates revenue impact when confidence is low

    Ask previously could cite inflated revenue figures when your store's data history was too thin to support the estimate. It now withholds the monetary callout when confidence is insufficient — so the numbers you see are defensible, not projections.

11. June 28, 2026New

    Choose who receives alert emails, per project

    You can now select exactly which team members receive alert emails for each project. The project owner is included by default, and you can add or remove recipients directly from the alerts settings.

12. June 28, 2026Improved

    Alerts lead with conversion impact — and fire far less on noise

    Alert messages now open with the estimated conversion impact so you see the business cost at a glance. Several sources of false positives have been eliminated: low-traffic nights, TikTok Pixel technical errors, and thin revenue history no longer trigger alerts incorrectly.

13. June 27, 2026Improved

    Funnel analysis stays available even under heavy load

    Funnel and campaign analysis now degrades gracefully when queries take longer than expected — falling back to the most recent precomputed data instead of showing an error. You see numbers, not a blank page, during traffic spikes.

14. June 26, 2026New

    Control how often you receive alert emails

    Alerts now default to a weekly digest so they don't fragment your day. You can switch to instant notifications in the alerts settings if you prefer to be reached the moment an issue is detected.

15. June 26, 2026New

    New funnel preset for stores tracking checkout via page views

    Shopify stores that don't have Web Pixel events enabled can now use a ready-made page-view funnel to track the full checkout journey — no custom configuration needed to get started.

16. June 26, 2026Fix

    Revenue estimates only shown when backed by real history

    The revenue exposure band is now hidden when your store doesn't have enough order history to calculate a reliable baseline, so you never see a misleading estimate in place of real data.

17. June 25, 2026Improved

    Issue cards now show reach, exposure and fix suggestions at a glance

    The issues queue in Overview now shows how many sessions and how much revenue are at risk per issue, alongside a preview of the fix recommendation — so you can prioritize without clicking into each card.

18. June 25, 2026Fix

    Affected session rate now shown as a percentage, not a decimal

    Fixed a display issue where the share of sessions affected by a detected issue appeared as a raw decimal (e.g. 0.05) instead of a readable percentage (5%).

19. June 23, 2026Improved

    Exit-page breakdown and untagged UTM campaigns now tracked

    Analytics now surfaces the pages where visitors exit most often, and groups traffic from untagged UTM campaigns into a dedicated segment — giving you a cleaner view of where your funnel leaks.

20. June 23, 2026Fix

    Paid traffic classification now matches GA4

    Traffic from paid social, retargeting, and cost-per-* campaigns is now classified the same way as GA4, so your source breakdowns stay consistent when you cross-reference with other tools.

21. June 20, 2026Fix

    No more silent gaps when the server sends an empty error

    Fixed a case where an empty error response from the ingest server could cause your analytics event batch to fail silently, leaving gaps in your store data.

22. June 19, 2026New

    Your analytics, reorganized into clear tabs

    The analytics area is now split into focused tabs — Analytics, Landing pages, Funnels and Visitors — with a date-range compare toggle and an export menu. Your Home stays the place where the day's priorities land.

23. June 19, 2026Improved

    Deeper breakdowns by source, segment and landing

    Analytics breakdowns now carry more per-dimension detail, so it's easier to see where your conversion comes from — and where it leaks.

24. June 19, 2026Improved

    A faster, more stable dashboard

    We hardened how analytics data loads — timeout protection and cleaner handling of overlapping requests — so the dashboard is quicker and steadier under load.

25. June 18, 2026New

    See estimated € upside, not just leaks

    The Source × landing breakdown now shows an estimated gain per cell, so you can spot where there's room to grow — not only where you're losing conversions.

26. June 18, 2026Improved

    Ask is sharper — and knows what it recovered for you

    Ask runs on an upgraded AI model and now has your recovered-revenue track record in context. Ask it directly how much TraceLog has helped you recover. Answers are still verified against your real metrics.

27. June 16, 2026Fix

    No more silent data gaps during the beta

    We made data ingestion more forgiving while you're in the beta, so a domain mismatch never quietly stops your data. Revenue capture is also more precise.