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Conversion intelligence and analytics

Understand your conversions and grow your business.

Every platform tells its own story. TraceLog keeps its own record of your purchases, enquiries or bookings. From Pro, it shows which channel or campaign brings them.

See exampleStart free

Free up to 10,000 sessions a month. No card.

Alba storeSimplified exampleFeb 2 –⁠ 8, 2026

ChannelsFrom ProPercentage: sessions that completed the purchase.Line width: sessions from each channel that reached the first step.

  • Paid search3,000 sessions4.0%
  • Organic search2,000 sessions5.0%
  • Direct1,200 sessions4.5%
  • Email800 sessions6.0%
  • Organic social700 sessions2.0%
  • AI assistants300 sessions8.0%
  1. Step 1 of 2Viewed a product5,200sessions reached it6.0% completed the purchase that same day
  2. Step 2 of 2Started checkout780sessions reached it40.0% completed the purchase that same day
  3. Purchase360sessions completed the purchase

When something changes, you know where to look

If a step that usually arrives stops, you get an email: what’s missing, since when and which figures are incomplete. Every Monday you get the week’s summary, even when nothing went wrong. Both, on every plan. From Pro, you also compare each channel and campaign with the previous period and see where it moved. TraceLog sees where it happens, not why.

Alba storeSimplified example

From: TraceLogJan 15, 2026

The purchase stopped arriving on Wednesday, January 14 — Alba store

In TraceLog, purchase figures for that day are incomplete: do not compare rates or judge ad spend with them.

See the exact data

If you run several clients, the ones that need you come first

Monday’s summary tells you which projects to open. In each one you see what stopped arriving and since which day, without waiting for your client to tell you.

See TraceLog for agencies
Simplified example
TraceLog portfolio listing example client projects, those needing attention first, each with what changed.

Ask in your own words. The number comes from TraceLog.

Write what you want to know and get the number, with a query you can rerun. AI explains. TraceLog computes. On every plan; by channel and campaign, from Pro. If you connect your AI assistant, it can run the same queries, read-only.

Simplified exampleFrom Pro

How did the February sale campaign convert the week of February 2 to 8?

3.0%36 of 1,200 sessions

Purchase conversion rate · Campaign: February sale, Feb 2 –⁠ Feb 8, 2026: 3.0% over 1,200 sessions.

Open in Analytics

Your record starts the day you install

TraceLog doesn’t import the past: the week you don’t record today, you can’t compare tomorrow. Free keeps your history and shows you the last 30 days; from Pro you can look further back and compare.

  • Your store or your site. WooCommerce, PrestaShop and Shopify set up purchases. On your own site, TraceLog’s snippet or Google Tag Manager records any conversion you define, such as an enquiry or a booking.

    Explore integrations

  • GA4, Meta and Google Ads. They stay as they are. TraceLog doesn’t reconcile their figures or ask for access to those accounts: it keeps its own record.

  • Your visitors. Before consent, the browser creates no identifiers and sends nothing.

    Security

See where you convert best. Decide where to grow.

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Free up to 10,000 sessions a month, no card: your numbers and an alert if something stops arriving. Comparing by channel or campaign, from Pro.