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Conversion intelligence and analytics

Understand your conversions and grow your business.

A conversion that stops being recorded can look like a change in your business. TraceLog keeps its own record of your purchases, enquiries or bookings, checks it every day and alerts you when one stops arriving.

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Alba storeSimplified exampleFeb 2 –⁠ 8, 2026

ChannelsPercentage: sessions that completed the purchase.Line width: sessions from each channel that reached the first step.

  • Paid search3,000 sessions4.0%
  • Organic search2,000 sessions5.0%
  • Direct1,200 sessions4.5%
  • Email800 sessions6.0%
  • Organic social700 sessions2.0%
  • AI assistants300 sessions8.0%
  1. Step 1 of 2Viewed a product5,200sessions reached it6.0% completed the purchase that same day
  2. Step 2 of 2Started checkout780sessions reached it40.0% completed the purchase that same day
  3. Purchase360sessions completed the purchase

Your record starts the day you install

TraceLog doesn’t import the past: the week you don’t record today, you can’t compare tomorrow.

  1. Installation

    Install the plugin, the module or the app, or paste the code into your site.

  2. Your steps

    Connect it. On a store the steps come set up; on your own site, you define them.

  3. Verification

    Walk through your site to the conversion: TraceLog checks each step as it arrives.

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When something changes, you know where to look

If a step that usually arrives stops, you get an email: what’s missing and since when. It shows no figure that depends on those days: it names the missing days instead. Every Monday you get the week’s summary, even when nothing went wrong. You also compare each channel and campaign with the previous period and see where it moved. TraceLog sees where it happens, not why.

Alba storeSimplified example

From: TraceLogJan 15, 2026

The purchase stopped arriving on Wednesday, January 14 — Alba store

In TraceLog, purchase figures for that day are incomplete: do not compare rates or judge ad spend with them.

See the exact data

If you run several clients, the ones that need you come first

Monday’s summary tells you which projects to open. In each one you see what stopped arriving and since which day, without waiting for your client to tell you.

See TraceLog for agencies
Simplified example
TraceLog portfolio listing example client projects, those needing attention first, each with what changed.

Ask in your own words. The number comes from TraceLog.

Write what you want to know, by channel or campaign too, and get the number, with a query you can rerun. AI explains. TraceLog computes. Claude Code, Cursor and Claude Desktop connect with a key per project and run the same queries, read-only.

Simplified example

How did the February sale campaign convert the week of February 2 to 8?

3.0%36 of 1,200 sessions

Purchase conversion rate · Campaign: February sale, Feb 2 –⁠ Feb 8, 2026: 3.0% over 1,200 sessions.

Open in Analytics

It runs beside what you already use

  • GA4, Meta and Google Ads. They stay as they are: TraceLog keeps its own record and doesn’t ask for access to those accounts. On WooCommerce, PrestaShop and Shopify it tells you how many paid orders only the server saw.

  • Where the data lives. Hosted in the EU.

  • Your visitors. Before consent, the browser creates no identifiers and sends nothing.

    Security

See where you convert best. Decide where to grow.

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