Conversion intelligence and analytics

Understand your conversions and grow your business.

See which channels bring purchases, enquiries or bookings, identify meaningful changes and decide where to focus your next effort. Follow results with data you can check.

See TraceLog in action Start free

Free: verification and basic figures up to 10,000 sessions a month. No card. Comparisons from Pro.

Open the sample store, no account needed Running several client sites?

Alba storeSimplified exampleFrom ProFeb 2 –⁠ 8, 2026

Total: 4.4%; 220 sessions with a purchase out of 5,000
Organic search: 5.0%; 100 sessions with a purchase out of 2,000
Paid search: 4.0%; 120 sessions with a purchase out of 3,000

TraceLog recorded purchases on all 7 days of the week.

Organic search converts better; paid search brings more sessions with a purchase. Whether it pays off is your call: TraceLog doesn’t see your spend.

You find out without checking every day

TraceLog checks your conversion path every night and alerts you if a regular step stops arriving. Every Monday you get the week’s summary, even when nothing went wrong, and from Pro it compares the week with the one before.

Northstar Home Illustrative example Jan 1 –⁠ 25, 2026Jan 12 –⁠ 25, 2026Each cell is a day:arrivedstopped arrivingcould not be counted. purchase stopped arriving on Wednesday, January 14
	Jan 1	Jan 2	Jan 3	Jan 4	Jan 5	Jan 6	Jan 7	Jan 8	Jan 9	Jan 10	Jan 11	Jan 12	Jan 13	Jan 14	Jan 15	Jan 16	Jan 17	Jan 18	Jan 19	Jan 20	Jan 21	Jan 22	Jan 23	Jan 24	Jan 25
view_item	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived
add_to_cart	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived
begin_checkout	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived
purchase	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	stopped arriving	stopped arriving	stopped arriving	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived	arrived
Incomplete days														could not be counted	could not be counted	could not be counted

purchase stopped arriving on Wednesday, January 14

Detected Jan 15, 2026, 2:10 AM

Affected figures are withheld.

Alerts come after a full day without that step, or after seven days if it arrived fewer than ten times a day. Statistical drop detection requires a paid plan, enough traffic and history.

See how alerts work

If you run several clients, the ones that need you come first

Monday’s summary tells you which projects to open. In each one you see what stopped arriving and since which day, without waiting for your client to tell you.

See TraceLog for agencies

TraceLog portfolio listing example client projects, those needing attention first, each with what changed.

Start with the website you already have

Install, define your conversions and verify that they arrive.

Your store or your site. WooCommerce, PrestaShop and Shopify set up purchases. Enquiries, bookings and other paths need your own code.
Explore integrations
GA4, Meta and Google Ads. They stay as they are. TraceLog keeps its own record and asks for no access to those accounts.
Your history. It starts when you install. Nothing is imported from your existing tools.
Your visitors. Before consent, the browser creates no identifiers and sends nothing.
Security

See where you convert best. Decide where to grow.

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Free: verification and basic figures up to 10,000 sessions a month. No card. Comparisons from Pro.