Conversion intelligence and analytics
Understand your conversions and grow your business.
Every platform tells its own story. TraceLog keeps its own record of your purchases, enquiries or bookings. From Pro, it shows which channel or campaign brings them.
Free up to 10,000 sessions a month, no card: your numbers and an alert if something stops arriving. Comparing by channel or campaign, from Pro.
Running several client sites?Paid search converts at 4.0%, but that’s the average of three very different campaigns
- Brand
- 9.0%
- (72 of 800)
- February sale
- 3.0%
- (36 of 1,200)
- Generic
- 1.2%
- (12 of 1,000)
When something changes, you know where to look
From Pro, you compare each channel and campaign with the previous period and see where it moved. TraceLog sees where it happens, not why. Every Monday you get the week’s summary, even when nothing went wrong, and if a regular step stops arriving, it alerts you. Both of those, on Free too.
The whole drop is in paid search.
- Paid search
- 120 → 90
- −30
- Organic
- 100 → 100
- same
- Total
- 220 → 190
- −30
If you run several clients, the ones that need you come first
Monday’s summary tells you which projects to open. In each one you see what stopped arriving and since which day, without waiting for your client to tell you.
See TraceLog for agencies
Ask in your own words. The number comes from TraceLog.
Write what you want to know and get the number, with a query you can rerun. AI explains. TraceLog computes. On every plan; by channel and campaign, from Pro. If you connect your AI assistant, it can run the same queries, read-only.
How did the February sale campaign convert the week of February 2 to 8?
3.0%36 of 1,200 sessions
Purchase conversion rate · Campaign: February sale, Feb 2 – Feb 8, 2026: 3.0% over 1,200 sessions.
Open in Analytics
Your record starts the day you install
TraceLog doesn’t import the past: the week you don’t record today, you can’t compare tomorrow. Free keeps your history and shows you the last 30 days; from Pro you can look further back and compare.
Your store or your site. WooCommerce, PrestaShop and Shopify set up purchases. Enquiries, bookings and other paths need your own code.
Explore integrationsGA4, Meta and Google Ads. They stay as they are. TraceLog doesn’t reconcile their figures or ask for access to those accounts: it keeps its own record.
Your visitors. Before consent, the browser creates no identifiers and sends nothing.
Security
See where you convert best. Decide where to grow.
Free up to 10,000 sessions a month, no card: your numbers and an alert if something stops arriving. Comparing by channel or campaign, from Pro.