What it does
Hands you the answer, not raw data.
Detection finds the issue, the Copilot answers your questions, and the Fix Log proves what each fix recovered — so any store owner can act, no analyst required.
About TraceLog
Built to come to you — not to be another dashboard you forget to open.
TraceLog is a 24/7 conversion analyst for e-commerce stores: it watches your store, finds the most expensive conversion leak, and emails it to you — quantified in €/week, with the fix.
Detectors + AI Copilot + AnalyticsComplements GA4 and your stackPrivacy-first — no cookies5-minute setup
What it won't do
Become another dashboard to interpret.
TraceLog stays deliberately narrow: detect, quantify, explain. No heavy data tooling to set up, no dashboards to build, no reports you have to remember to open.
Reporting was never the hardest part.
Most stores can confirm a drop after it happens. The hard part is catching the friction in time — before it becomes a weekly review, a wave of support tickets, or a postmortem nobody scheduled.
So we built an analyst that pushes the answer to you: once a week — or the moment something breaks — the single most expensive problem in your store lands in your inbox, with the fix and the €. Say, a checkout payment failure on iOS Safari worth €2,840/week. It runs without analytics cookies and sanitizes PII automatically, beside the stack you already have.
Find what's hurting your store's conversions.
Explore the hosted demo, or start free and have 30+ detectors running on your store in 5 minutes.