AI for Early E-commerce Founders
TraceLog was born from a simple observation: legacy analytics tools weren't built for e-commerce founders. They were built for enterprise data scientists. We're changing that.
Our Story
Every e-commerce founder and marketer has been there: staring at complex dashboards, trying to answer a simple question like "Why did conversion on our last collection drop?". It shouldn't take hours and complex reports to find a revenue leak.
Meanwhile, enterprise tools offer powerful features but come with enterprise pricing—often €2,000/month or more—putting them out of reach for growing brands who need these insights the most.
TraceLog was created to solve this problem: an analytics platform that's as powerful as enterprise tools, as simple as asking a question.
By combining automatic event tracking with AI-powered natural language queries, we've built the analytics tool we wished existed when we were growing our first Shopify stores.
Our Mission & Values
Everything we build is guided by these principles
Simplicity First
Analytics should answer questions, not create new ones. We believe in natural language queries over complex SQL, automatic insights over manual dashboards, and 5-minute setup over week-long implementations.
Privacy by Default
We're GDPR and CCPA compliant from day one. All PII is automatically sanitized, IP addresses are masked in logs, and we don't use third-party cookies. Your users' privacy is non-negotiable.
Developer-Friendly
Built by developers, for developers. Full REST API, WebSocket support, TypeScript SDK, comprehensive documentation, and a client library that works standalone without backend dependencies.
Transparent & Honest
No hidden fees, no surprise charges, no dark patterns. Clear pricing, honest limitations, and straightforward communication. We build the product we'd want to use ourselves.
What Makes Us Different
AI-Powered from the Ground Up
Not AI bolted on as an afterthought—our entire platform is designed around natural language queries and automatic insight generation. Ask questions, get answers. It's that simple.
Built for E-commerce & Marketplaces
Designed for e-commerce founders and digital marketers
100% Session Reliability
While other tools lose 15% of sessions from page unload failures, our server-side method ensures you never miss a sale event. Every journey, tracked perfectly.
Transparent Pricing
Starting at €0 for small shops and €49/month for growing brands. No "contact sales" pricing tiers, no hidden fees, no surprise charges.
Built for Growth
We dogfood TraceLog on our own products. Every feature is battle-tested. Every limitation is documented. We build what we need to grow, and you benefit.
Ready to Try TraceLog?
Join e-commerce founders and marketers who've simplified their analytics with TraceLog.