What it does
Hands you the answer, not raw data.
Detection finds the issue, the Copilot answers your questions, and the Fix Log proves what each fix recovered — so any store owner can act, no analyst required.
About TraceLog
Built to come to you — not to be another dashboard you forget to open.
TraceLog is a 24/7 conversion analyst for e-commerce stores: it watches your store, finds the most expensive conversion leak, and emails it to you — quantified in €/week, with the fix.
Detectors + AI Copilot + AnalyticsComplements GA4 and your stackPrivacy-first — no cookies5-minute setup
What it won't do
Become another dashboard to interpret.
TraceLog stays deliberately narrow: detect, quantify, explain. No heavy data tooling to set up, no dashboards to build, no reports you have to remember to open.
Reporting was never the hardest part.
Most stores can confirm a drop after it happens. The hard part is catching the friction in time — before it becomes a weekly review, a wave of support tickets, or a postmortem nobody scheduled.
So we built an analyst that pushes the answer to you: once a week — or the moment something breaks — the single most expensive problem in your store lands in your inbox, with the fix and the €. Say, a checkout payment failure on iOS Safari worth €2,840/week. It runs without analytics cookies and sanitizes PII automatically, beside the stack you already have.
Find what's hurting your store's conversions.
Run the hosted demo on real data, or start free and have 30+ detectors running on your store in 5 minutes.