What it does
Hands you the answer, not raw data.
Detection finds the issue, Ask answers your questions, and Recovered proves what each fix recovered — so any store owner can act, no analyst required.
About TraceLog
Built to come to you — not another dashboard you forget to open.
TraceLog is a 24/7 conversion analyst for e-commerce stores: it watches your store, finds the most expensive conversion leak, and emails it to you — quantified in revenue per week, with the fix.
What it won't do
Become another dashboard to interpret.
TraceLog stays deliberately narrow: detect, quantify, explain. No heavy data tooling to set up, no dashboards to build, no reports you have to remember to open.
Our Story
Reporting was never the hardest part.
Most stores can confirm a drop after it happens. The hard part is catching the friction in time — before it becomes a weekly review, a wave of support tickets, or a postmortem nobody scheduled.
So we built an analyst that pushes the answer to you: a Weekly report every Monday, and an Alert the instant something critical breaks — the single most expensive problem in your store, with the fix and the money.
TraceLog · alert
ExampleCriticalCheckout
The shipping-method step fails for one country
€1,460 / week
Across 890 checkout sessions this week. High confidence.
Sent 6 minutes after the evidence was strong enough.
It runs without analytics cookies, strips personal data automatically, and lives beside the tools you already have.
Find what's hurting your store's conversions.
Explore the hosted demo, or start free and have 30+ detectors running on your store in 5 minutes.